Midlands Fashion Awards

After being crowned independent designer of the year at the Midlands fashion awards in 2016, we were thrilled to be invited to judge at the Midlands fashion awards 2017 at the CSBO centre in Birmingham on October 20th. Helen was invited to judge alongside Jenny Eason, Debra Hepburn, Andrew Riley and Matt Roden for the 10th anniversary of the Midlands... View Article

London Fashion Week

We were thrilled to be given the opportunity to showcase 10 outfits from our latest collection at London fashion week in September of 2017 in the De Vere Connaught rooms for fashion finest in central London. This was our first time showing in London and we had the honour of opening the last show for the 2-day event and were... View Article


  PUKAAR MAGAZINE’S JESSICA CHALLONER-STERLAND SPEAKS TO LOCAL DESIGNER HELEN HOWE ABOUT HER BRAND AND THE ADVANTAGES OF RUNNING A BUSINESS IN LEICESTER. During the 1970s and 80s, Leicester’s major manufacturer’s including Nathaniel Corah & Sons were forced to close after their retailers made the detrimental decision to move their production overseas to cut costs. But as the demands for... View Article

Fashion vs Style – what’s the difference?

Let’s be clear here – Fashion and Style are too very different concepts. While they work in unison for the most part, they are not the same thing. To many fashion is seen as either something for only the young or totally out of reach for the majority, designed for a specific body shape that rarely appeals to or considers... View Article

10 Questions – with Fashion Designer Helen Howe

Having recently been interviewed for a ‘getting to know you’ piece we thought we would share the results and an insight into the our creative head Helen Howe   What does a typical day look like for you? It depends, my life is pretty busy most of the time! after the craziness of getting my kids up and out in... View Article

Helen Howe Atelier wins Independent Designer of the year

Helen Howe Atelier was crowned Independent Designer of the year recently at the Midlands Fashion Awards. On winning this prestigious award Helen commented: “it is a both a huge shock and an honour to have won independent designer of the year, i’m thrilled beyond words and would like to thank the organisers, judges and my fellow nominees for what has... View Article

Bentley Fashion Evening

We were thrilled to be invited to showcase our latest collection at the Bentley Leicester fashion evening on June 2nd. We attended this invitation only event alongside Temperley London and Spence London, to meet Bentley’s customers and enjoy an evening of Fashion and supercars! Hosted at Bentley’s stuuning Leicester showroom, we were treated to a decadent evening of luxury cars,... View Article

The Entrepreneur Exchange event 18th May 2016

On Wednesday, 18 May, at 6pm, 40 of the UK’s most successful entrepreneurs are offering business advice for free at 20 locations across the UK. As a Designer and Entrepreneur I was thrilled to attend this event, not least because the two guest speakers at the Birmingham were Anya Hindmarch (a hero of mine!) and Charlotte Tilbury – two women... View Article

Our 2016 photoshoot – Behind the scenes!

We had so much fun shooting our 2016 photo campaign! Having initially intended the shoot to be mostly outdoors, mother nature stepped in with monsoon style rain (all day) and we decided to focus on an indoor location instead. We were lucky to be welcomed by the fantastic Hunting Lodge in Barrow Upon Soar, which turned out to be the... View Article

Liberty Open Call 2016 – Best of British

Having made the shortlist, we were thrilled to be invited to the Liberty Best of British open call. The open call is an annual event at the iconic Liberty of London store. British Designer makers across fashion, accessories, gift and homeware are selected to meet with buyers from Liberty to showcase their wares and receive expert advice and direction on... View Article